Vegan food statistics & trends 2024

If you’re looking for some interesting statistics regarding vegan trends, meat consumption and insights into how much food is wasted, you’ve come to the right place. 

Veganism is on the rise worldwide

Though as a collective world, only 1% identify as a vegan, veganism is still on the rise. The numbers differ greatly by region. 

9% of the Asia Pacific region reported following a vegan diet, 6% within the Middle East and Africa, and 4% of Latin Americans. 

2% of North America reported themselves as vegan, as did 2% of Europe. The math’s confusing, we know.

% of the world thats vegan bar graph

The world’s growing love for plant-based meat

Plant-based protein market value is growing steadily. From $10.11 billion in 2022, its value grew to $13.1 billion in 2023 (rose by +7%), and is projected to steadily increase to $33.99 billion by 2027. 

From 2022, a reported 36% of Veganuary participants continued with the vegan diet after signing up. Lifestyle was a large motivating factor, with 21% taking part for personal health reasons. 

Awareness of animal cruelty in the fashion industry

Not every country is as aware as others of animal cruelty in the fashion industry.

  • Australia 56%
  • Austria 83%
  • Bulgaria 66%
  • Germany 62%
  • Netherlands 75%
  • Switzerland 84%
  • South Africa 68%
  • UK 60%
  • US 46%

In 2022, of the countries surveyed, the US was the least aware of the animal cruelty of the industry, at 46%, whilst Switzerland was the most aware, at 84% according to studies. 

% of countries aware of animal cruelty in the fashion industry bar graph

How many vegan pets are there?*

As of 2019, results showed that 10.4% of dogs and 3.3% of cats are fed an intermittent plant based diet. From the same survey, 1.6% of dogs and 0.7% of cats were reported to follow a “strict plant-based diet”. 

*We (Veganisingit) do not advocate for feeding plant-based diets to carnivorous animals.

USA Vegan Facts

The USA is a large country with over 300 million people, one of the biggest collective consumers of meat and dairy products in the world. 

How many vegans are there in the USA?

Not all is doom and gloom, though. A survey recently run in 2023 concluded about 3% of US citizens follow a vegan diet, with 5% being vegetarians. 

How many animals die for meat in the US?

As of 2024, 42 days into the year, 6,672,619,092 animals have been killed for food in the US alone, that’s 155,177,188 a day.

On an annual basis, 8,127,632,113 chickens, 214,508,816 turkeys and 124,061,094 pigs are killed. 36,163,973 cattle, 23,275,362 ducks, 7,499,676 sheep also are killed yearly for food in the US.

Over 3.7 trillion fish are killed, and over 43.1 trillion shellfish are killed, solely for US consumption, on a yearly basis.

We weren’t joking when we said that they eat a LOT of meat.

Vegans and vegetarians in the US

Although the US is notorious for their meat consumption, their plant-based meat consumption is on the rise.

Broken down by age range:

18-29 years old: vegetarian 7%, vegan 3%
30-49: vegetarian 8%, vegan 4%
50-64: vegetarian 3%, vegan 1%
65+: vegetarian 2%, vegan 3%

In the US, the age range with the most vegans (proportionately) was those aged 30-49. The age range with the least vegans consisted of those aged 50-64.

The rise of plant-based product sales in the US

Plant-based food sales from 2018 to 2022 showed a significant rise in value from $4.8 billion to $8 billion (a 66.6% increase)! Sales value can be summarised below (in millions):

  • Milk alternatives $2.8k
  • Meat alternatives $1.4k
  • Tofu, tempeh & seitan $185 
growth of plant based market in the usa bar graph

In 2022, there was also a rise in popularity across the following plant-based food categories:

  • Creamer +24%
  • Butter 15%
  • Eggs 14%
  • Milk 9%
  • Yoghurt 5%
  • Tofu, Tempeh & Seitan +4%

Conventional meat and cheese sales dropped in the same year by -1% and -2%, respectively. 

Vegan meat substitute consumption is projected to continuously grow, with the US vegan food industry projected to reach $16.3 billion by 2027. This includes plant-based processed and unprocessed foods. 

US citizens don’t all have the same motivations, here are some of the most common reasons for those to try meat substitutes. 

  • 61% motivated by health benefits
  • 40% environment
  • 38% interest in new products
  • 34% animal welfare benefits
  • 29% looking for variety in meat-free diets
  • 18% food security benefits
  • 11% reducing allergies

Vegan meat wasn’t the only plant-based favourite. Vegan milk was another one loved by many, with a generated revenue of $3.6 billion in 2023. A growth of over a billion dollars, forecasted to reach $5.4 billion by 2028. 

Vegan statistics in Canada

As of 2024, the total number of reported vegetarians in Canada reached 2.3 million, vegans made up 850,000. The province of Canada with the largest share of vegans and vegetarians is British Columbia. 

In a 2020 survey, 4.6% of Canadians were reported to be vegan. 

percentage of vegans in canada

Views of plant-based eating in Canada

In a more generalised study, men and women were asked whether they view plant-based eating as a positive choice.


70% of 18-34 year old Canadian females view vegan eating as positive
60% of 35-54 year old Canadian females view vegan eating as positive
53% of 55+ year old Canadian females view vegan eating as positive


78% of 18-34 year old Canadian males view vegan eating as positive
67% of 35-54 year old Canadian males view vegan eating as positive
68% of 55+ year old Canadian males view vegan eating as positive

In another survey run in 2019, 22% of Canadians surveyed planned to include vegan food in their holiday meal.

Motivations behind eating less meat in Canada

Vegetarians, vegans and flexitarians were surveyed and asked about their motivations behind eating plant-based.

A large motivation to eat vegan was driven by the fear of climate change and for environmental reasons.

Of the participating females, below breaks down the proportion of those doing so for the environment:

67% of women aged 18-34
42% of women aged 35-54
26% of women aged 55+

Of the participating males, the same breakdown:

70% of men aged 18-34
53% of men aged 35-54
28% of men aged 55+

How often Canadians buy vegan and vegetarian foods

Canadians were given multiple choices to fill out regarding how often they bought vegetarian and vegan foods. The results are shown below:

Daily 2.87%
Several times a week 9.19%
Up to 1x a week 10.53%
Several times a month 9.44%
Up to 1x a month 10%
At least 1x every 6 months 6.98%
At least 1x per year 6.6%
Never 44.4%

That 44.4% is a tough crowd ey?

Attitudes towards vegan food in Canada

Customers across demographics were asked whether they would try a plant based patty. 

Of which, 67% of those aged 18-34 said yes; 62% of those aged 35-54 said yes; as did 52% of those 55+. This data shows a majority positive attitude towards plant-based alternatives, particularly among the younger generation. 

In a 2020 survey, Canadians were asked about their view on plant-based eating, providing insight into the wider population’s thoughts and feelings towards veganism. 

Of the survey respondents, 36% were willing to reduce meat consumption, 6.91% do not consume meat, and 30% were “not willing to reduce meat consumption”. 

In 2019, survey results also reported 58% of respondents were worried about the increased prevalence of plant-based food due to processing. 26% of Canadians reported having “loved” plant-based meat alternatives. 

The rise of plant-based product sales in the Canada

That being said, between 2015 to 2022, meat substitute sales in Canada rose significantly from 2015 to 2022, from 119.9 to 226.7 million! Quite a significant rise in less than a decade!

Milk consumption saw the opposite effect. With the average milk consumption per capita dropping from 70.76 litres, 58.2 litres per capita. Baby steps, baby steps. 

Attitudes towards eating less meat in Canada

In 2022, consumers were asked about whether they were eating less meat. On average, 25% of respondents confirmed that they were eating less meat overall, with more detail below:

  • 18-19 years 17%
  • 20-29 years 21%
  • 30-39 years 26%
  • 40-49 years 25%
  • 50-59 years 29%
  • 60-64 years 28%

Of the above age ranges mentioned, those aged between 50-59 were most likely to reduce meat consumption.